These guidelines are designed to help affiliates promote Storytailor while ensuring consistency and creativity across all materials.

1. Logo Usage

The Storytailor logo is the heart of our brand. Affiliates must follow these guidelines to ensure it’s always used correctly.

Approved Logo Variations

1. Primary Logo (Blue)

   

   Main Icon logo

   

   Main logo

   • Color: Storytailor Blue (#4361EE)
   • Use this as the default logo wherever possible, especially for digital campaigns and high-visibility placements.

2. Secondary Logo (Red/Gradient)

   

   Main Icon variant

   

   Main logo variant

   • Color: Storytailor Red (#F94144)
   • This variation is acceptable for use on the website or when blue isn’t a strong fit for your design.

3. Monochrome Logos

   • Black Logo: Use for neutral or minimalistic designs.

     

   

   • White Logo: Use on dark backgrounds for strong contrast.

     

     

   • Grey Logo: (#6D6D6D) Approved for lighter designs or subtle branding.

     

Clear Space and Minimum Size

• Maintain a clear space equal to the height of the logomark (the astronaut) around all sides of the logo.
• Minimum size: The logo should never be smaller than 50px in height to ensure visibility.

Prohibited Modifications

• Do not distort, stretch, or change the proportions of the logo.
• Do not recolor the logo using unapproved colors.
• Do not add shadows, gradients, or effects.
• Never crop out the astronaut or any part of the logomark/wordmark.

2. Color Palette

Affiliates should stick to the approved color palette to maintain brand consistency.

Primary Colors